hench

Ella Flood Graphic Design Year 2 ellaflooddesign

Packaging design in response to the word 'Hench', meaning 'someone tough-looking or muscular, someone you wouldn't want to mess with'. The product is a men's shampoo, packaged in a metal tin similar to the kind that would traditionally package engine oil and be very sturdy, therefore difficult to damage. The concept is that the tin contains shampoo and that someone (the male consumer) was so ‘hench’ that they had picked it up and crushed it in a single grip. Within the logo, two H's are dumbbells to communicate strength.