Recreating the concept of the Doggy Bag to encourage people to take their leftovers home with them, rather than feeling discouraged in asking for one whilst eating out. I came up with the name ‘tugo’ which is a wordplay on leftovers to go. I felt that this name gave character and therefore perfect for that friendly and personal approach I initially wanted. Throughout all of this design, I have stuck to this light and friendly visual language whether it’s the use of colours, typeface or even the language being used. My final outcome consists of two different versions in which the colours are simply reversed but use the exact same design.
Words: Ainsley Eagle, Graphic Design, @ainsleyeagledesign