This university task was to rebrand and create a new Visual Identity for a local Norwich brand — these were given at random and I was allocated a company called One Life Left. It was the first gaming cafe in Norwich where gamers would be able to socialise whilst doing something that was deemed as being quite isolated.
However, there is a lot of stigma around ‘gaming’, with a vast amount of negative connotations especially towards the people playing it. I chose to tackle this by trying to reinvent the idea making it into a ‘cool’ social place for people to hang and do something enjoyable.
I designed how the identity would span across many different touchpoints, ensuring that the identity would feel consistent but not overused.
Words: Ethan Brown, Graphic Design, @ethanbrowdesigns