Beth Graham

Over the summer of 2018, Norwich and surrounding areas have been decorated with a fleet of hares! Known as the GoGoHares, they follow in the paw prints of the elephants, dragons, and gorillas previously placed around the city by local artists.

The GoGoHares campaign raises money for the 50th anniversary of local charity Break, which helps young people transition out of care homes at the age of 18. This year NUA has designed and sponsored a hare that was on display outside of the Duke Street building. The hare named “Binary Hoppositions” depicts how opposites often overlap.

Adorned with binary code (ones and zeroes), Binary Hoppositions demonstrates the collision of virtual reality and everyday life.

The plaque below the hare reads: “We think the blurred lines between opposites often help artists and designers to redefine how we see the world.”

Keep your eyes peeled around Norwich as the hares will be auctioned off to support Break, some are then stationed around the city for even more people to enjoy. 

Words: Beth Graham, Storehouse Content Team, @beth_grahamm

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