Jake Newbury

Soma – Have You Had Your Daily Dose? is a response to the theme of soma, a drug used to control society within the novel ‘Brave New World’. These illustrations are part of a final outcome being a monthly magazine that celebrates soma and enforces the benefits of the drug for society from the government’s perspective. The content of the magazine is a series of illustrative propaganda posters on the themes of the benefits of soma, the drug’s recommended daily dose, and the controlled concept of religion that is Solidarity Service. The design of the magazine revolves around contemporary psychedelic themes creating an aesthetic of mind-altering happiness and positivity that the drug creates for its consumers. 

Words: Jake Newbury, Design For Publishing

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